Honoring the Past, Protecting the Future.
Hosting the Montgomery County Chamber of Commerce Business After Hours at The WWII Museum of the NRV created a powerful backdrop for reflection, learning, and connection. Surrounded by stories of dedication, resilience, and leadership, we were reminded that the values that shaped generations before us are the same ones that guide our work today. We were honored to be the sponsor of this event!
The museum was established and is led by Joe Collins. Joe is a veteran, public servant, and dedicated steward of history and community. He enlisted in the United States Marine Corps in 1999, later serving in the U.S. Army Airborne with two combat tours in Operation Iraqi Freedom, where he earned the Bronze Star Medal for Valor. After his military service, Joe continued serving others through 14 years in law enforcement, including his role as a first responder during the April 16, 2007 tragedy at Virginia Tech. In 2025, he carried that same commitment forward by opening the World War II Museum of the New River Valley—ensuring the stories and sacrifices of the Greatest Generation are preserved for years to come.
The energy throughout the evening was undeniable. The turnout was incredible, but what made the night truly special were the authentic connections happening in every corner of the room. Conversations sparked naturally, relationships were strengthened, and new connections began to take shape. Nights like this remind us that community isn’t simply about showing up—it’s about engaging, listening, and building something together that’s bigger than any one of us.
Our agency came prepared to make a donation to the museum, as it is a non-profit and relies on the generosity of others. What began as a simple gesture of support for the World War II Museum of the New River Valley quickly became one of the most memorable moments of the evening. As the night unfolded, others in the room felt inspired to give, and the impact grew in real time. By the end of the event, the community had come together to contribute $3,500 in support of the museum—an outcome that speaks volumes about the generosity and spirit of the Roanoke and New River Valleys. It was a powerful reminder of what can happen when a community shows up for one another.
Events like this are only possible because of organizations that believe in bringing people together with intention. The Montgomery County Chamber of Commerce continues to do an exceptional job of creating meaningful opportunities that foster real relationships and lasting impact for our region. Their commitment to connection is felt in every detail and in the strength of the business community they help cultivate.
As these photos reflect, the evening was a celebration of past, present, and future—honoring those who came before us, supporting the families and businesses we serve today, and investing in what lies ahead. We’re grateful for the conversations, the shared moments, and the sense of purpose that filled the room. It was a night that beautifully captured what community is all about – and one we’ll carry forward with us.
We encourage you to visit the WWII Museum of the New River Valley and consider how you can support their mission—whether by spreading the word, making a donation, or experiencing it firsthand.
